With the advertising realm saturated with ideas to grab people’s attentions when launching a product, more and more companies are employing bigger, better, more clever ways of making sure their ads create a lasting impression – usually by taking people by surprise. Here we have a few examples of some of the more creative guerrilla advertising samples we’ve seen around the ‘net lately. Enjoy!
Image via Nerd Nirvana
Nothing says clean like a crisp, white…crosswalk? Mr. Clean sends a clear message with one clean white line among others on a crosswalk, making it pop out. The highly recognizable image of Mr. Clean gets the message across clearly.
Image via In A Gorilla Costume
Another crosswalk entry. This one from McDonald’s is a tad lest subtle, but it’s use of the crosswalk lines as fries is ingenious.
MTV Switch Global Warming Awareness Campaign
Image via Osocio
Strategically located by a wharf, this global warming awareness campaign not only catches attention but draws to the conclusion of global warming potentially causing flooding without saying it outright.
Image via Frederik Samuel
This ingenious poster from the bchighlandgames.com perfectly makes use of the environment – in this case the street post – to showcase one of the more popular highland events the caber toss.
Image via Filmonic
Picture yourself walking absent-mindedly into the underground pedestrian tunnel you regularly take everyday. A few steps in you notice the walls with a start with its cascading waters seemingly closing in. That’ll certainly grab your attention. The floor stickers are a nice touch as well.
McDonald’s Coffee Pot Streetlamp
Image via In A Gorilla Costume
Suddenly seeing a floating coffeepot pouring down onto a giant cup will definitely have a lasting impact on onlookers.Another ingenious entry from Mickey D.
Image via Gather
One of the more “interactive” pieces on this list, this urinal football set certainly keeps your number one sessions interesting. Let’s just hope it doesn’t get too messy.
Image via Scary Ideas
This anti-graffiti poster is both effective and amusing as it not only depicts what would happen to anyone caught vandalizing the seats, it also makes use of the person seated to do so.
Image via Just Jared
This one will definitely get you curious from the get go and even if not many would actually lift the paper bag off, what little info you get to see would actually be enough to give you a chuckle and remember the ad.
Image via Ads of the World
One quick look and you’ll immediately think a giant snake is crushing a bus. That moment of shock is enough to give you the lasting impression of the ad even after the realization that it’s really just an ad for the zoo.
Image via Ads of the World
This clever billboard makes it look as though the billboard itself is in a giant box, which says a lot abut DHL’s heavyweight shipping services.
Image via Hooked on Ads
This well-placed decal from Tyskie has people reaching for cold ones all day. Even if you don’t notice it being there, chances are there’s someone else to see you look like the latest poster boy for midday drinking.
Image via The Media Online
Before there were KitKat bars, we could’ve sworn “have a break” was the tagline for public benches. This ad works great because the bench itself looks like some scrumptious chocolate. Now I’m hungry.
Frontline Flea & Tick Spray Floor Ad
Image via The Cool Hunter
To anyone walking on the actual ad itself, it might just seem like a huge floor ad – which also works, actually. But the real beauty of this ad is for onlookers from above as from this vantage point, the people walking across the floor will look like they themselves are the doggie parasites. Poor pup.
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