Content marketing is a great tool for small businesses. But it’s also very misunderstood, underutilized tools, and (quite frankly) just a really fancy word for a very expensive and boring blog. Here are some of the most common content marketing mistakes.
Your communication and business strategies aren’t aligned
Everything you write should be connected to company goals and image. Otherwise your blog posts are simply noise and are not actually enhancing your business.
Your writers aren’t good
Invest in good writers, not just keyword spammers or thesaurus junkies who string together a list of adjectives and then call this ‘a post.’ Your writers must be intelligent, productive and (duh!) know how to write well.
You don’t update your content
Calendar your posts and gather data for content so that you’re always updatng your content. Don’t just rely on one person to do this: send out a memo to everyone on your organization and ask them to contribute story ideas, photos, and other materials.
You aren’t connecting to readers
Without traffic your website is worthless. Maximize Facebook and other social networking channels. read on how to build traffic.
One post looks like the other
Diversify your format and your topics. Crete guest posts, share photographs and videos, include forum and message board posts. Get a good web designer to find and finetune a design template that offers a variety of content in a way that’s easy to navigate.
Photo from mgwebcom.com