Buying content for your website or your blog is a perfectly above board and acceptable business practice. By buying content you remove the responsibility or task of creating original content off your list of priorities, giving you more freedom to perform the other aspects of your business – namely, the actual business side of running your website or blog. Some people think that buying content is some form of cheating. But it’s the wrong perception. Even the most staid or established magazines in print media buy articles from writers – it’s the same thing, really.
Before you buy content online, however, you should remember these tips.
First, make sure that you buy from a legitimate site. There are many legitimate sources of paid content online. These sites feature quality content that is one hundred percent original. One new site that is getting some attention is Gumroad, which is a site where people can sell digital/online goods – these non-tangible intellectual products like music, articles, videos or photos. Do beware of fly by night sites that will either run away with your money or offer you content that is literally copied from other articles.
Second, make sure that the content you’re going to get and will be posting on your website or blog is one hundred percent original. This is very important because you need to get the exact value of what you paid for, and that’s an original article. Also, putting up copied content on your website is bad because it puts into question the actual quality and legitimacy of your website, and you wouldn’t want that.
Third, make sure that the content is yours after you’ve paid for it. This should be clear because you wouldn’t want some unpleasant surprise about intellectual property claims after you’ve paid for the article and posted it.
At some point, you can even use Gumroad to sell your own intellectual content. Recently, a site called Shippin! has managed to extend the capabilities of Gumroad by providing a shipping information form for Gumroad sellers. The site, called Shippin!, is very easy to use and has really extended Gumroad’s abilities – with Shippin! one can actually start selling non-digital items on the site. The form can also be used to gather or build a customer database as a way of communication with clients – something you’ll need if your website or blog has a need for a customer database.
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