The global auction site eBay is considered the most successful commercial site on the planet. It is actually the first commercial web site to turn in profits – much earlier than even Amazon. The power of eBAy lies in the ability to bid for items and in the process gain the chance to buy a much sought after item for a good price. A large community has grown around eBay’s auction site and it has also spawned a real competition for getting items being auctioned in the site because bidding has become some kind of electronic war.
The big challenge in eBay is that items you may want to bid for and buy may be attracting attention from other bidders as well. In a situation like this, what happens is that people will aggressively bid for the item and the chances of winning the bid becomes slim. Now, as a seller you can also do some things to attract bidders.
One of the things you should do first is to fix your keywords. The proper use of keywords is a powerful way of bringing to the correct market or audience whatever it is you’re selling. Be as detailed and thorough as you can but make sure that the keywords are still reflective of what you are selling so you won’t be seen as just spamming. A good tip to follow is to not always rely on brand names when selling. You may be selling a new digital audio player that has a brand but if it’s a new brand and is relatively unknown, then using it as a keyword will just be useless. Using ‘digital audio player’ instead will net you more hits because the generic nature of the keyword will actually work to your benefit.
Added value to a product you’re selling will always net more bidders. Added value does not necessarily mean a more competitive price. Adding value could mean offering product bundles, free products for items purchased or even something as simple as free shipping. If a visitor thinks that he’s getting more for the money he’s going to shell out he’ll definitely bid for the item, no questions asked.
Take care of your listings. Don’t just rush your listings by merely posting a product’s name and providing a brief description. Doing this is not servicing your potential clients well. Take some time to make your listings better. Provide product shots and make sure that it is taken from different angles that the potential buyers will be interested to see. Here’s a good tip. Visit the pages of your potential competitors and study how they present their listings. Try to find a gap in what they are doing and fill it in your own listing.
Don’t just settle for one-time purchases. Make sure that your buyers will return again and again by providing good customer service. If buyers feel that you’re not only reliable and helpful but always there to extend assistance they will most definitely come back with their business.
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