When building or overhauling your website, it's easy to get caught up in your overall objective – converting prospects into customers. However, that approach alone can easily get you off track. From your brand and core messaging to the site layout, it's important to keep all your efforts focused on solving your targeted audience's problems. That means strategically developing … [Read more...] about How to Optimize Your Website for Conversions
Elements of a Good Blog
Whether you want to start a blog as a hobby to document something you love or you want to blog to eventually bring in an income, launching it the right way will give you a solid foundation for future growth. When you're just getting started, you'll need to make a lot of important decisions to make your blog the best it can be. What does your blog need to really stand out above … [Read more...] about Elements of a Good Blog
Best Study Abroad Picks for Students
Studying abroad for a semester just may change your life in all sorts of wonderful ways. Whether you're an English or biology major, there are so many wonderful places you can visit that narrowing down where to go may seem impossible. Consider adding these top 5 picks to your travel wish list for study abroad. Paris, France: Paris has been tempting Americans for decades. … [Read more...] about Best Study Abroad Picks for Students
Study in Europe: How to Get Around the Continent
If you're going to study in Europe you may already be planning a list of excursions to some of the continent's historic and exciting sites. Because your main mission is to study, you might not have time for long vacations and will need to make the most of day and weekend trips. Finding the most efficient ways to travel during both short and long jaunts is … [Read more...] about Study in Europe: How to Get Around the Continent
Swimsuit Trends of 2013
Swimsuit season is almost here, and with it a parade of colorful, fun and flirty silhouettes for the beach. Don your sunhat and sunglasses and cover up with one of these cute and on-trend ideas for summer bathing suits. Neon accents - Neon trim adds a wild vibe to swimsuits and can contribute just the right splash of color without making you look like a traffic cone. If … [Read more...] about Swimsuit Trends of 2013