Anyone can become an entrepreneur. You don't (and shouldn't!) have to quit your job to start one. If it is only moderately successful, you can continue to climb the corporate ladder while your business grows. If it doesn't succeed, you still have the job that you love. Here are some tips on how to get it started. … [Read more...] about 5 steps to launching a product
entrepreneurs
Organization tips for small businesses
Small businesses don't have very large structure or the staffing. That can be a strength—they're not weighed down by bureaucracy or the operational costs that have brought even multinationals to their knees. They adjust well to economic fluctuations and can respond very quickly to opportunities. But this kind of flexibility has a downside: small businesses can become very … [Read more...] about Organization tips for small businesses
Tips on preparing press kits
PR is one of the most effective ways for small businesses to drum up interest in its product or service. In fact, a magazine article or newspaper feature is worth far more than an ad: people think that it's objective, and they're more likely to read it (savvy consumers tend to skip what they think are hard-sell ads). The best way to get a magazine or newspaper feature is … [Read more...] about Tips on preparing press kits
How to save a struggling business
The economy has hit many small businesses very hard, causing thousands to close shop. Others are clinging, it seems, by the skin of their teeth. If your business is struggling, you may be faced with the difficult decision of whether to push on or to cut your losses and shut down your business. It's truly a heartbreaking decision. But before you throw in the towel, read this … [Read more...] about How to save a struggling business
Youtube Secrets for Entrepreneurs
Small business owners can use Youtube and other online videos for free but effective marketing campaigns. Youtube videos can bring new customers and push up your search engine ranking. It can also make your product and content easier for people to understand, and—with Facebook and Twitter buttons—easier to share! But what's the secret to creating an effective Youtube video … [Read more...] about Youtube Secrets for Entrepreneurs