Your business is a small, fledgling enterprise, and to help it grow, you'll need to tap different avenues in order to reach a wider audience or clientele. Two such avenues are public relations (PR) and marketing. … [Read more...] about Grow your small business with low-budget internet marketing efforts
Should you buy your office equipment, or lease it? This is an important question that every small business owner has to consider. Budgets are tight, but so much of your company's success depends on your ability to work fast and efficiently. Bad technology and equipment leads to lost opportunities and lost revenue, but high overhead can eat into the profit and leave you … [Read more...] about Should you buy or lease office equipment?
PR is one of the most effective ways for small businesses to drum up interest in its product or service. In fact, a magazine article or newspaper feature is worth far more than an ad: people think that it's objective, and they're more likely to read it (savvy consumers tend to skip what they think are hard-sell ads). The best way to get a magazine or newspaper feature is … [Read more...] about Tips on preparing press kits
Many companies are recognizing the benefits of allowing employees to work from home. It saves on overhead costs, and boosts productivity and morale. However, there is a need to invest in the security of remote PCs, so data isn't compromised. Traditional protection measures (like installing a software or hardware that filters emails and websites and block unauthorized users) … [Read more...] about How to strengthen security of remote computers
Facebook ads let you reach a very specific target market, based on their user profile. This includes interests, demographics, or location. It's one of the best tools for small businesses, who have limited ad budgets and have very limited production or distribution channels. You speak only to the people you can sell to.That's why it's important to tailor your Facebook ads for … [Read more...] about Tips for effective facebook ads