Facebook ads let you reach a very specific target market, based on their user profile. This includes interests, demographics, or location. It’s one of the best tools for small businesses, who have limited ad budgets and have very limited production or distribution channels. You speak only to the people you can sell to.That’s why it’s important to tailor your Facebook ads for that user. Here are some tips on how to create effective Facebook ads.
Develop your presence on Facebook
You need an amazing Facebook page for your business. Upload photos of your products, and fill it with useful updates like suggestions for using a product or announcements of promos and new stock. And maximize the ‘tabs’ function that lets you divide content. Check the efficiency of your site with the performance metrics. Facebook will send you regular summary, which shows—among other things— where the majority of your fans are located, and the number of replies you had.
Create viral content
The most successful pages create a strong community where there’s real interaction between you and your Facebook fans. Reply to their posts, share content that they’d love to link to
Strengthen your website
Your Facebook ad will lead them to your business URL. But that’s just the beginning. If your website is disorganized or presents no clear reason for them to read and find out more about you, your visitors will simply close the window. It’s also important to choose a reliable web hosting service.
Time your marketing efforts
The best messages are reinforced across different platforms. For example, if you’re promoting a new massage at your spa, your Facebook ad can briefly summarize a promo (‘free massage on your birthday!’), your website can have an article on the benefits of that massage, and your Facebook page can have a short video clip of a massage in progress.
Ad impressions vs. clicks
You have the option to bid on either clicks or ad impressions. Cost per click is cheaper if you’re just after sales, but since Facebook will cancel any ads that don’t get any clicks, you should bid for impressions if you’re after brand awareness and would like to stay visible on Facebook no matter how many clicks you get.
Change your ads regularly
After a few days users will get bored and totally ignore an ad. You can avoid ‘user fatigue’ by changing the ad or shifting the target market.
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