When building or overhauling your website, it's easy to get caught up in your overall objective – converting prospects into customers. However, that approach alone can easily get you off track. From your brand and core messaging to the site layout, it's important to keep all your efforts focused on solving your targeted audience's problems. That means strategically developing … [Read more...] about How to Optimize Your Website for Conversions
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Elements of a Good Blog
Whether you want to start a blog as a hobby to document something you love or you want to blog to eventually bring in an income, launching it the right way will give you a solid foundation for future growth. When you're just getting started, you'll need to make a lot of important decisions to make your blog the best it can be. What does your blog need to really stand out above … [Read more...] about Elements of a Good Blog
How to create interesting web content
You can invest a lot of money and time into building traffic to your website, but if you have lousy content, visitors will just leave and never come back. So despite all the fancy search engine optimization tools, the heart of a good website is still top quality content. Here are some tips on writing compelling blog posts and articles. … [Read more...] about How to create interesting web content
How to build website traffic
You've got a great website, blog or online portfolio, but how many people actually visit it? With millions of websites competing for the limited attention of a very fickle audience, you need to go out of your way to bring them to yours. It's no longer a matter of believing that 'if you build it, they will come.' Here are some tips on how to build traffic to your website. … [Read more...] about How to build website traffic
How to choose a good domain name
You know how people say that the 3 most important secrets to a successful business is 'location, location, location?' Well in the virtual world, that location is your domain name. A good domain name is easy to remember and easy to find. How do you do that? This article gives tips on how to create a good domain name. … [Read more...] about How to choose a good domain name