When building or overhauling your website, it's easy to get caught up in your overall objective – converting prospects into customers. However, that approach alone can easily get you off track. From your brand and core messaging to the site layout, it's important to keep all your efforts focused on solving your targeted audience's problems. That means strategically developing … [Read more...] about How to Optimize Your Website for Conversions
Technology
Productive ways to use Pinterest
Pinterest can suck you in like a black hole. You check in thinking you'll just while away the time until dinner's ready, and four hours later you're still looking at pictures of crafty jewelry or Victorian nurseries. It's fun, it's relaxing, and it's eye candy! But if you're on Pinterest anyway, might as well do something productive with it—at the very least you'll feel less … [Read more...] about Productive ways to use Pinterest
How to make your iPad battery last longer
Many people use their iPads for, well, everything: checking emails, making presentations, watching videos, reading books, even chatting with friends. It's a one-stop productivity and entertainment center. That's great—until the battery runs out right in the middle of the day! Here are some tips on prolonging your iPad's battery life. … [Read more...] about How to make your iPad battery last longer
Tools to help you keep your New Year’s resolutions
You've got a goal, you've got the willpower. But you don't have to do it alone. With the right support (and even the right technology) keeping your New Year's resolutions will be a lot easier. Here are some things that can help you on your path to success. … [Read more...] about Tools to help you keep your New Year’s resolutions
Can violent video games make kids more aggressive?
The short answer? It depends. Video games, on their own, can't turn an otherwise well-adjusted child into a bully. They know the difference between fantasy and reality. The video game can even be a healthy outlet for frustration and stress. BUT if a child is already agitated or emotionally troubled, and lacks parental supervision and support, the video game can heighten the … [Read more...] about Can violent video games make kids more aggressive?