When building or overhauling your website, it's easy to get caught up in your overall objective – converting prospects into customers. However, that approach alone can easily get you off track. From your brand and core messaging to the site layout, it's important to keep all your efforts focused on solving your targeted audience's problems. That means strategically developing … [Read more...] about How to Optimize Your Website for Conversions
small business
Grow your small business with low-budget internet marketing efforts
Your business is a small, fledgling enterprise, and to help it grow, you'll need to tap different avenues in order to reach a wider audience or clientele. Two such avenues are public relations (PR) and marketing. … [Read more...] about Grow your small business with low-budget internet marketing efforts
What successful online entrepreneurs always do
It takes more than just posting products on Multiply or Facebook to be ahead of the competition. Here are some secrets to being a successful online entrepreneur. … [Read more...] about What successful online entrepreneurs always do
6 ways to build the sales of your homebiz
Are your sales sluggish? Do you rarely get any feedback on any new products you've posted on your site? Maybe it's time to assess your business. Here are four key points to help you identify which areas of your business you need to work on. Awareness If very few people know your product, you need to boost your promotions and publicity. Depending on the scope of your … [Read more...] about 6 ways to build the sales of your homebiz
Leading your small business through challenges
Every business will encounter some kind of a challenge, whether it's a budget problem or a down turn in sales. It's these challenging times that one's leadership is tested—and most importantly, demanded. Here are some attitudes that small business owners need to have in order to successfully steer their business through a bump. … [Read more...] about Leading your small business through challenges